Brand Partnership Prospectus
CT · 002 / RELEASE 01
Introducing — Chaos Theory's First Release

One
Frequency

Sabrina Terence ft. APRILLIA.
Fresh Afro House from one of MENA's biggest DJs. Built for brands who champion culture.
Genre
Afro House
Release Window
July 2026
Combined Reach
2.1M+
Primary Markets
UAE · KSA · Singapore
CT—002
Chaos Theory · Worldwide · Est. 2026
01 /The Record
[ Cover Art
3000 × 3000 ]

One Frequency
Sabrina Terence
ft. APRILLIA
Afro House · Original Composition

One record.
Two voices.
One frequency.

An Afro House record built from the ground up by Chaos Theory — pairing Sabrina Terence's distinct vocal presence with rising talent APRILLIA. Engineered for MENA club culture, with the rhythmic DNA to cross into African and European markets.

Exclusive Preview 9s Excerpt
Primary Artist
Sabrina Terence
Featured Artist
APRILLIA
Label
Chaos Theory
Genre
Afro House
Format
Original Single · Radio Edit · Extended Mix
Territories
Worldwide
02 /The Artists

Two artists.
One cultural moment.

Sabrina Terence portrait
Primary Artist

Sabrina Terence

A breakout vocal talent with a rapidly growing audience rooted in MENA. Sabrina combines commercial reach with cultural credibility — a rare profile for brands looking to anchor regional campaigns in authentic artistry rather than manufactured celebrity.

2M
Facebook
111K
Instagram
MENA
Core Market
APRILLIA portrait
Featured Artist

APRILLIA

A rising voice bringing texture and edge to the collaboration. APRILLIA represents the next wave of emerging talent on the Chaos Theory roster — positioned to capture a younger, culturally engaged audience alongside Sabrina's established reach.

1,828
Instagram
1.8K
YouTube
Singapore
Core Market
03 /The Audience

Where the numbers
tell the real story.

Geographic Concentration
Gulf-Rooted
Sabrina's 2M+ audience is MENA-anchored, with the UAE and KSA — the region's two highest-value brand markets — as the most active pockets. Full Facebook Page Insights available to shortlisted partners on request.
Engagement Profile
Culturally Native
Authentic regional voice paired with a sound engineered for international crossover. Brands gain credibility locally without sacrificing global story potential.
Category Timing
Afro House · Rising
The genre is experiencing sustained global momentum. Early association with a MENA-led Afro House release positions partner brands ahead of the curve, not alongside it.
04 /The Activation

Built as a platform,
not a one-off drop.

01

Dubai Launch Event

Flagship live performance in Dubai — premium venue with dedicated brand activation zones, VIP hospitality, influencer guest list, and exclusive content capture rights for partners.

02

MENA Live Circuit

Performances across Saudi (MDLBeast pipeline, Riyadh Season), Bahrain, and Abu Dhabi within the release window. Brand travel packages available for client and influencer hosting.

03

Digital & DSP Push

Coordinated paid amplification across Sabrina's 2M+ Facebook and 111K Instagram, editorial pitching to Spotify and Apple Music MENA + African playlists, and YouTube visualiser optimisation.

04

Content Ecosystem

Full content day produced around the release — BTS, performance, editorial shoots — providing partner brands with co-branded assets usable across their owned channels for a defined licensing window.

05 /Partnership Tiers

Three ways in.
One Premier slot.

Tier 01 · Category Exclusive

Premier Partner

Inquire
Bespoke · One slot available
  • Category exclusivity (no competing brand)
  • Presenting Partner credit across all release assets
  • Logo placement on artwork and visualiser
  • Headline association at Dubai launch event
  • Dedicated branded content series (3 pieces)
  • Full event activation zone and VIP hospitality
  • 6-month content usage rights across owned channels
  • First-look access to future Chaos Theory releases
Request Premier Deck
Tier 02 · Supporting

Supporting Partner

$10,000
USD · Limited availability
  • Co-branded content moment (2 pieces)
  • Partner credit on release materials
  • Brand presence at Dubai launch event
  • 2 integrated social posts across artist channels
  • 3-month content usage rights
  • Performance content package
Secure Slot
Tier 03 · Content

Content Partner

$5,000
USD · Entry Tier
  • 1 integrated content moment
  • Partner mention on release collateral
  • Launch event access (standard)
  • 1 social integration across artist channels
  • 60-day content usage rights
Get Involved
◆ Premier slot: 1 available · Category exclusivity applies · Commitment deadline applies
06 /Key Dates

The release window.

MAY
Partner Commit Deadline
Premier and Supporting tier commitments required for inclusion across all assets and activation.
JUN
Content Production
Full release content day — partner integration shot here. Co-branded assets delivered to partner teams.
JUN
Pre-Save Campaign
Pre-save landing page goes live. Paid amplification begins across Sabrina's channels. 4-week build.
JUL
Release + Dubai Launch
Track drops worldwide. Flagship Dubai launch event. Partner activation zone and VIP hosting.
AUG–SEP
MENA Live Circuit
KSA, Abu Dhabi, Bahrain performances. Continued content rollout and partner extension opportunities.
07 /Why Chaos Theory
Chaos Theory — Embrace the Unpredictable

Built by Catalyst — the team brands already trust.

Chaos Theory is the music label arm of The Catalyst Agency, the team behind award-winning brand campaigns for some of the world's most demanding clients. Partnering with Chaos Theory isn't just an artist sponsorship, it's access to a full agency capability: strategy, production, media, and activation, all under one roof.

Lenovo Microsoft Intel AMD Razer Corsair
380M
Impressions delivered on Lenovo × Marshmello activation
123K
CS2 DHL map subscribers in 7 days — Counter-Strike activation
10+
Years of brand-grade execution across Asia, MENA, and global markets

Get on the frequency.

Partnership slots are limited. Premier tier is category-exclusive, with one slot only. Reach out to request the full deck or to book a direct conversation with our commercial team.

◆ Chaos Theory Music · A Catalyst Entertainment Label
Based in Singapore · Activating Worldwide
Commercial Lead

Drew Holt-Kentwell

Executive Chairman · Catalyst
Request Partnership Deck →